Services✦Identity
One eye over
everything.
Creative direction. A single aesthetic vision guiding everything the brand touches: campaigns, content, products and spaces.
What’s included
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Vision and concept
The creative idea that holds everything together.
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Art direction
Moodboards, casting, sets, styling and selection.
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Supplier direction
Photographers, videomakers and printers aligned.
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Quality control
Nothing goes out below the standard.
Why creative direction works.
Coherence
One voice across every channel and format.
Taste
Choices that elevate instead of decorating.
Less friction
One direction means fewer revisions everywhere.
When you need it
Called for once a brand has several suppliers working at once (a photographer here, an agency there, an in-house team elsewhere) and the output starts to look like it comes from different companies. Creative direction is the single point of taste and consistency above all of them, so campaigns, content and product all read as one coherent voice rather than a committee.
Suppliers stop needing lengthy briefs once the direction is clear: a photographer, a copywriter and a developer can each do their part and the results still fit together, because the standard they are aiming for was never in question. It also protects the brand from its own good intentions: an idea that sounds fine in isolation gets caught before it ships, if it would have broken the consistency everything else depends on.
The fastest way to know if this is the right fit is still a direct conversation: tell us where things stand today, nothing prepared in advance, and we will tell you honestly if and how we can help.
Frequently asked questions about creative direction
How much does a creative direction project cost in Milano?
Studio projects start from 3,000 euro. The final figure depends on how wide the work is: how many brand applications are needed, whether we start from zero or from an existing identity to revise, whether naming is involved, and how broad the final guidelines are. We do not work from a rate card, because no two projects are alike: after a first conversation you receive one precise, firm figure rather than a range.
Why don’t you publish a full price list?
Because a price list would tell a lie. The same service can take three weeks or three months depending on where you stand today. We prefer to tell you the floor we work above, so you know straight away whether we are the right fit, and discuss the rest looking at your actual project.
How long before results show?
Design work usually takes four to ten weeks depending on scope. Visibility results arrive later: on organic search the first movements appear after two or three months, the real picture after six. We say this before starting, not after.
Do you work with companies outside Milano?
Yes. The studio is based in Milano and works with clients across Italy, as well as Dubai and Beirut, in Italian and English. Much of the work happens remotely, with in person meetings when they genuinely help. You can also call us on +39 351 402 3437 just to see whether it is worth talking.
Related services
Let’s talk.
We reply within one business day.
