Guides·Visibility·8 min
Get cited by AI: how to get cited by ChatGPT and AI answers
Get cited by ai. Millions of people now ask AI instead of Google. If your brand is not in the answers, for that audience you do not exist. Here is how to get in, with method.
What GEO and AEO are
GEO, Generative Engine Optimization, is the set of practices that make a brand visible inside AI generated answers. AEO, Answer Engine Optimization, is the sister discipline: being chosen as the direct answer, from Google boxes to voice assistants.
The principle is the same as SEO, but the judge changes: no longer a results page, but a model that picks few sources and blends them into one answer. Getting into those sources is the new GEO and AEO work.
How AI picks sources
Models cite content that is clear, structured and attributable: clean definitions, verifiable data, pages that state who writes and why they are reliable. Confusion never gets cited.
Entities matter too: if the brand is described consistently across site, profiles and external mentions, the model recognizes it as a real subject. Structured data helps exactly here.
What to do, in practice
First: pages that answer precise questions, with the answer in the first lines and the depth after. Second: complete schema markup, so engines understand who you are and what you offer. Third: content that others cite, because external mentions weigh.
Fourth: measure. AI answers can be queried and monitored over time: you discover where you are absent, who gets cited instead of you and which content would get you in.
Why move now
Most competitors have not started: whoever structures their content today takes the citations while others debate. In transitions the first movers take the best positions, as happened with SEO twenty years ago.
And the work is never wasted: everything that makes you citable for AI also makes you clearer for people and stronger on Google. It is a double investment.
Frequently asked questions about get cited by ai
Do AI assistants really cite sources?
Increasingly yes: many answers include links and names. Even when they do not, they draw from recognizable sources: being among them shifts brand perception.
Do GEO and AEO replace SEO?
No, they extend it. The base remains a technically healthy site and authoritative content: GEO and AEO add structure, entities and the formats models prefer.
Can AI visibility be measured?
Yes: you monitor the answers of the main assistants on a basket of relevant questions, tracking presence, citations and competitors over time.
For broader context, see also the entry on geo & aeo.
Related services
Want the result, without the DIY?
Let’s talk: the first conversation is always without obligation, and we reply within one business day.
